LAUNCHING MAY 17th 2025

at the 2nd Annual NYXX Cycle+Strength Fashion Show

BUY TICKETS HERE

BREAKING DOWN BARRIERS & IMPROVING LIVES

BREAKING DOWN BARRIERS & IMPROVING LIVES

What is MAXX?

We believe in the need for a long-term, free-standing organization that helps to bridge the perpetual financial & access gap to boutique fitness & wellness.

Establishing this nonprofit is a powerful step toward closing the gap and making fitness and wellness more accessible. Our mission is to empower individuals to cultivate new, healthful habits, boost their mental and physical health, and build a supportive community long term.

We are committed to ensuring that any caliber of health and wellness is inclusive and within reach.

Why MAXX?

As a business that has been established and growing within the community, we have made it evident that our space has begun the work of creating a more inclusive and accessible environment. 

We frequently hear stories of the profound benefits group fitness can have on members. They not only build healthy habits, but can be a game changer for personal growth and confidence, mental health, and more. They bring people together from varied walks of life for shared purpose and community, and promote learning about one's’ health, fitness, and wellness that can extend beyond the walls of the studio to impact families and generations to come. 

Yet, boutique fitness remains out of reach for many. Though there has been effort by studios and businesses to offer first class free or community pop up classes and events, it ends there. Most individuals who would be in need of our support and funding cannot afford to maintain or commit to classes/events ongoing.

We are committed to breaking down the stereotypes that link group fitness to wealth, aiming to make wellness accessible to all, regardless of socioeconomic status or background.